Headshots Versus Personal Branding…How to Figure out Which is Best for You?

Before my photography business, kids, and a few years working with my hubby (an ultimate test of compatibility before marriage) I worked in the world of corporate and, later, small business marketing.  This was at a time when “Branding” was so ubiquitous that I literally spent years researching and trying to quantify and grow my clients “Brand Equity”.

Of course people no longer just think of brands in relationship to companies and products like McDonald’s or Apple. Nowadays, anything and anyone can be a brand.

Professionals, Creatives, and Entrepreneurs alike all have personal brands now. And no matter what your profession, art or business is you deserve to be seen, heard, and felt.

I have found that almost all business professionals and creatives can benefit from having a great headshot, but I am also finding that many of us need more than just one photo of our face to tell our story. We need images that tell more about us, and what we do. A bigger picture, (pun intended;)) of our work and business.  So that’s why I have created two different sessions and packages to meet different needs.  And to make it easier for you to decide what best meets your needs, I have created an overview snap shot of each.

Here it goes…

A headshot session is best for those:

  • on a tighter budget
  • are not sure exactly what they need, may wish to dip their toe in the water for their first session
  • with limited availability in their schedule 
  • who prefer a simpler appointment, less is more!

A Personal Branding session is best for those:

  • who are looking for a full service
  • have a flexible budget to accommodate a higher level of service including image evaluation as well as a wardrobe & concept planning appointment
  • interested in multiple wardrobe changes, and even hair & make up service
  • wish to elevate their brand with a variety of images to better relate to multiple audiences with a consistent brand message 
  • prefer more photographs to reflect the multiple roles that they have, be able to appeal larger audiences, have a variety of images to reflect the changing seasons etc.

More specifically, here is how the two types of sessions differ:



In depth process to meet your individual needs

Efficient process by preset appointment

By calendar availability

Limited dates & times

Evaluation of existing imagery vs.vision for new images

Pre-shoot consultation to plan wardrobe, styling of the shoot and poses.

Multiple outfit changes to achieve a variety of looks and take you through different seasons

Arrive wardrobe ready for session.  No outfit changes permitted

Wide variety of posing and crops

Limited posing and crops


$500 for 2hr photoshoot, $100 per additional hour of shooting

Private online proofing gallery

5 edited/retouched high-res and web-ready images included

$50 per additional edited retouched digital image

$250 for 30mins of shooting, $100 per additional hour of shooting

Private online proofing gallery

2 edited/retouched high-res and web-ready images included

$50 per additional retouched digital image

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